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	<title>Sporting Chance Blog &#187; Virgin Active</title>
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	<link>http://blog.sportingchance.co.za</link>
	<description>“To provide the children of South Africa with a Sporting Chance”</description>
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		<title>KELLOGGS HEALTH OF THE NATION IN CAPE TOWN</title>
		<link>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/</link>
		<comments>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 07:26:24 +0000</pubDate>
		<dc:creator>nats</dc:creator>
				<category><![CDATA[Featured Article]]></category>
		<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Home News]]></category>
		<category><![CDATA[50 Hour challenge]]></category>
		<category><![CDATA[Brad Bing]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Elsies  River]]></category>
		<category><![CDATA[Friday]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Good Hope Fm]]></category>
		<category><![CDATA[Gugulethu]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Herschelle Gibbs]]></category>
		<category><![CDATA[Kelloggs]]></category>
		<category><![CDATA[Khayelitsha]]></category>
		<category><![CDATA[Kia Charity and Care]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Lets Play]]></category>
		<category><![CDATA[Manenberg]]></category>
		<category><![CDATA[masiphumelele]]></category>
		<category><![CDATA[Nyanga]]></category>
		<category><![CDATA[ocean view]]></category>
		<category><![CDATA[rugby]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[south africa]]></category>
		<category><![CDATA[Sport]]></category>
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		<category><![CDATA[Super Sport]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=1262</guid>
		<description><![CDATA[Sports celebrities including Proteas cricket coach Gary Kirsten and Cape Cobra cricket players Herschelle Gibbs, Dane Vilas and Johann Louw and SA hockey player Illse Davids, joined more than 3 000 schoolchildren from communities throughout the&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/attachment/2715/" rel="attachment wp-att-1265"><img class="alignleft size-thumbnail wp-image-1265" title="2715" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/2715-150x150.jpg" alt="" width="127" height="126" /></a>Sports celebrities including Proteas cricket coach Gary Kirsten and Cape Cobra cricket players Herschelle Gibbs, Dane Vilas and Johann Louw and SA hockey player Illse Davids, joined more than 3 000 schoolchildren from communities throughout the Western Cape for <a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/dsc3530/" rel="attachment wp-att-1268"><img class="alignright size-thumbnail wp-image-1268" title="DSC3530" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC3530-150x150.jpg" alt="" width="126" height="122" /></a>the sixth annual <em>Kellogg’s<sup>® </sup>Health of the Nation 50-Hour Sports Challenge</em>, which took place at the Western Province Cricket Club in Newlands from Friday 16th until Sunday 18th September.</p>
<p>This year, in addition to all the fun and games of this annual sporting extravaganza, the schoolchildren also took part in a serious fact-finding study, a 10-year follow-up to the original ground-breaking Health of the Nation study, which first revealed the magnitude of obesity in South African children. The resulting information and statistics will assist health and education policy makers to gauge where we are, so that they can continue steering SA youth towards healthier lifestyles.   The Kellogg’s Health of the Nation 50-Hour Sports Challenge is supported by the national Department of Health Promotion, Western Cape Department of Health, Education, Cultural Affairs and Sport.</p>
<p><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/attachment/3182/" rel="attachment wp-att-1266"><img class="alignleft size-thumbnail wp-image-1266" title="3182" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/3182-150x150.jpg" alt="" width="112" height="107" /></a>Thanks to our sponsors Kellogg&#8217;s in association with Virgin Active, KIA Motors, SuperSport Let&#8217;s and Good Hope fm for making the project possible. and to the Sporting Chance team of coaches for all their hard work. <a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-in-cape-town/attachment/3292/" rel="attachment wp-att-1267"><img class="alignright size-thumbnail wp-image-1267" title="3292" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/3292-150x150.jpg" alt="" width="111" height="109" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KELLOGGS HEALTH EDUCATION ROAD SHOW CONTINUES</title>
		<link>http://blog.sportingchance.co.za/index.php/kelloggs-health-education-road-show-continues/</link>
		<comments>http://blog.sportingchance.co.za/index.php/kelloggs-health-education-road-show-continues/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 20:50:15 +0000</pubDate>
		<dc:creator>nats</dc:creator>
				<category><![CDATA[Featured Article]]></category>
		<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[Sporting Chance Development Foundation]]></category>
		<category><![CDATA[Brad Bing]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Elsies  River]]></category>
		<category><![CDATA[Good Hope Fm]]></category>
		<category><![CDATA[Gugulethu]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Kelloggs]]></category>
		<category><![CDATA[Khayelitsha]]></category>
		<category><![CDATA[Kia Charity and Care]]></category>
		<category><![CDATA[Kia Motors]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Lets Play]]></category>
		<category><![CDATA[Manenberg]]></category>
		<category><![CDATA[masiphumelele]]></category>
		<category><![CDATA[Nyanga]]></category>
		<category><![CDATA[ocean view]]></category>
		<category><![CDATA[rugby]]></category>
		<category><![CDATA[south africa]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Sporting Chance]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=1229</guid>
		<description><![CDATA[The Health Education road show of the Kellogg’s Health of the Nation project has continued this week, visiting the various Cape Town communities that will participate in this weekend’s Kellogg’s Health of the Nation: 50&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-education-road-show-continues/dsc01038/" rel="attachment wp-att-1235"><img class="alignleft size-thumbnail wp-image-1235" title="DSC01038" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC01038-150x150.jpg" alt="" width="135" height="126" /></a>The Health Education road show of the Kellogg’s Health of the Nation project has continued this week, visiting the various Cape Town<br />
communities that will participate in this weekend’s Kellogg’s Health of the Nation: 50 hour sports challenge.</p>
<p>The interactive format of the road show sessions have been well received by the participants and the messaging focussing on physical<br />
activity, nutrition, health awareness and general fitness has been absorbed by the eager children.<a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-education-road-show-continues/dsc01020/" rel="attachment wp-att-1234"><img class="alignright size-thumbnail wp-image-1234" title="DSC01020" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC01020-150x150.jpg" alt="" width="121" height="117" /></a></p>
<p>The Sporting Chance team together with Kellogg’s dieticians have visited the communities of Ocean View, Elsies River, Gugulethu, Langa, Manenberg, Masiphumelele , Mitchell’s Plain, Grassy Park and will finish off in Macassar this afternoon.</p>
<p>The 2011 Kellogg’s Health of the Nation project in association with SuperSport Let’s Play, Virgin Active and KIA Motors with radio partners Good Hope fm, is a Four Phase programme that highlights the importance of physical activity and leading a healthy lifestyle.</p>
<p><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-education-road-show-continues/dsc01010/" rel="attachment wp-att-1232"><img class="alignleft size-thumbnail wp-image-1232" title="DSC01010" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC01010-150x150.jpg" alt="" width="134" height="129" /></a>Phase 1: the Health Education road show has ensured the children are well prepared to take part in Phase 2: the Kellogg’s Health of the Nation: 50 hour sports challenge and Phase 3: the Research Testing (Phase 3) this coming weekend at WPCC Sports Centre.</p>
<p>Look forward to seeing you there&#8230;</p>
<p><strong>KELLOGG’S HEALTH OF THE NATION: 50 HOUR SPORTS CHALLENGE</strong></p>
<p>14h00, Friday 16<sup>th</sup> to 16h00, Sunday 18<sup>th </sup>September 2011</p>
<p>WPCC Sports Centre, Rondebosch</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PHASE 1 OF KELLOGGS HEALTH OF THE NATION KICKS OFF</title>
		<link>http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/</link>
		<comments>http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 08:42:01 +0000</pubDate>
		<dc:creator>nats</dc:creator>
				<category><![CDATA[Featured Article]]></category>
		<category><![CDATA[Home News]]></category>
		<category><![CDATA[Outreach]]></category>
		<category><![CDATA[Sporting Chance Development Foundation]]></category>
		<category><![CDATA[Brad Bing]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Good Hope Fm]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Kelloggs]]></category>
		<category><![CDATA[Kia]]></category>
		<category><![CDATA[Kia Charity and Care]]></category>
		<category><![CDATA[Kia Motors]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Lets Play]]></category>
		<category><![CDATA[ocean view]]></category>
		<category><![CDATA[south africa]]></category>
		<category><![CDATA[Sporting Chance]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[Super Sport]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=1190</guid>
		<description><![CDATA[Day 1, The Ocean View community came alive with the arrival of the Kellogg’s Health of the Nation road show team on Monday. The Sporting Chance team together with Leanne Tee, a dietician from title&#8230;]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/dsc00936/" rel="attachment wp-att-1194"><img class="alignleft size-thumbnail wp-image-1194" title="DSC00936" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC00936-150x150.jpg" alt="" width="150" height="150" /></a>Day 1, The Ocean View community came alive with the arrival of the Kellogg’s Health of the Nation road show team on Monday. The Sporting Chance team together with Leanne Tee, a dietician from title sponsors Kellogg’s, began Phase 1: Health Education road show in wonderful weather and a warm welcome by the community.</p>
<p>The 2011 Kellogg’s Health of the Nation project in association with SuperSport Let’s Play, Virgin Active and KIA Motors with radio partners Good Hope fm, is a Four Phase programme that highlights the importance of physical activity and leading a healthy lifestyle.</p>
<p>The Ocean View community are participating in the Kellogg’s Health of the Nation for the first time, which meant they were all eager to be a part of the action. Phase 1: The Health Education road show takes the format of engaged learning, with the participants being divided into sub groups and spending 15-20 minutes at four activity zones as follows:</p>
<p><strong>1. PHYSICAL ACTIVITY:</strong> This zone highlights the importance of physical activity through a series of fun exercises &amp; drills including shuttles runs, sit  ups, <a href="http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/dsc00952/" rel="attachment wp-att-1199"><img class="alignright size-thumbnail wp-image-1199" title="DSC00952" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC00952-150x150.jpg" alt="" width="150" height="150" /></a>push ups and hand-eye coordination exercises. Variations of the conventional drills focus on emphasising the enjoyment of physical activity with the participants competing in: Sack Races – increase lower body strength; Ball and spoon races – increase hand eye co-ordination; Wheel barrow races – increase upper body strength; Sprint races – increase in speed off the mark; Shuttle races – increase in endurance</p>
<p><strong>2. NUTRITION:</strong> This zone is facilitated by Kellogg’s dieticians and highlights the importance of eating a balanced diet &amp; making healthy food choices. The activity includes a workshop focusing on food groups and the benefits attached.</p>
<p><strong><a href="http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/dsc00941/" rel="attachment wp-att-1195"><img class="alignleft size-thumbnail wp-image-1195" title="DSC00941" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC00941-150x150.jpg" alt="" width="150" height="150" /></a>3. HEALTH EDUCATION: </strong>This zone focussed on personal hygiene and the importance of washing hands, brushing teeth, keeping your body clean with emphasis on its relation to preventing TB etc. When? Why? and How? we should we carry out this daily routine.</p>
<p><strong>4. FITNESS SPECIFIC:</strong> This zone focuses on specialised activities that advise participants on specific exercises to improve their sporting abilities. Through this participants are introduced to the scientific research testing that will take place at the Kellogg’s Health of the Nation: 50 hour sports challenge.</p>
<p>The session concluded with a group ‘Question and Answer’ session to illustrate the life skills discussed before all participants were part of a vibe dance in preparation for their participation in Phase 2: Kellogg’s Health of the Nation 50 hour sports challenge next week.</p>
<p>Day 2 of the road show saw the team visit Gugulethu where the participants from the schools excitedly gathered at NY49 to be a part of the Kellogg’s Health of <a href="http://blog.sportingchance.co.za/index.php/phase-1-of-kelloggs-health-of-the-nation-kicks-off/dsc00949/" rel="attachment wp-att-1197"><img class="alignright size-thumbnail wp-image-1197" title="DSC00949" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/09/DSC00949-150x150.jpg" alt="" width="150" height="150" /></a>the Nation project.</p>
<p>Look forward to sharing the rest of the week’s activities&#8230;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>KELLOGG’S HEALTH OF THE NATION PROJECT 2011 REVISITS RESEARCH TESTING</title>
		<link>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/</link>
		<comments>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 13:31:09 +0000</pubDate>
		<dc:creator>nats</dc:creator>
				<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Home News]]></category>
		<category><![CDATA[activity]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Good Hope Fm]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Johannesburg]]></category>
		<category><![CDATA[Kelloggs]]></category>
		<category><![CDATA[Kia]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Sporting Chance]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[supersport let's play]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=1134</guid>
		<description><![CDATA[The Health of the Nation project was borne following the results of Sporting Chance’s Health of the Nation research tests, which were conducted from 2000 until 2004 in conjunction with the UCT/MRC Research Unit for&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/health-of-the-nation-pe-august-2004-078/" rel="attachment wp-att-1138"><img class="alignleft size-thumbnail wp-image-1138" style="margin: 3px;" title="Health of the Nation PE - August 2004 078" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/08/Health-of-the-Nation-PE-August-2004-078-150x150.jpg" alt="" width="150" height="150" /></a>The Health of the Nation project was borne following the results of Sporting Chance’s Health of the Nation research tests, which were conducted from 2000 until 2004 in conjunction with the UCT/MRC Research Unit for Exercise Science at the Sports Science Institute of South Africa.  The results of the research revealed that South Africa was facing a huge problem promoting and implementing physical activity. The research also indicated that children from all backgrounds across the country, showed a tendency towards the onset of obesity, similar to that seen in developed countries more than a decade ago.</p>
<p>With these findings in mind and to highlight the importance of physical activity, Sporting Chance initiated the <em>Kellogg’s </em><em>Health of the Nation 50-<a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/sc-0543-2/" rel="attachment wp-att-1137"><img class="alignright size-thumbnail wp-image-1137" title="SC 0543" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/08/SC-0543-150x150.jpg" alt="" width="150" height="150" /></a>hour Sports Challenge</em> in 2006. During the Challenge, children participating in the event keep a ball in motion for an uninterrupted 50 hours, to highlight the importance of physical activity in children’s lives.</p>
<p><strong>Now, </strong><strong>Six years on</strong>, the programme has grown exponentially and we are excited to confirm that we will reintroduce some of the initial research testing into this year’s project. The project is four phases:</p>
<p><strong><em>Phase 1:</em></strong> In the build up to the 50 hour sports Challenge, Sporting Chance, in association with the National Department of Health and Kellogg’s dieticians, host health educational road shows in selected communities. These sessions address specific social concerns within communities including nutrition, how to lead an active life, prevent obesity and principles of personal hygiene.</p>
<p><strong><em>Phase 2:</em></strong> Using the basis of the original Health of the Nation research tests conducted, Sporting Chance together with a team of exercise scientists will test all the challenge participants and in this way gather a database in order to compare the results collected over seven years ago. The tests will also look at BMI and cardio vascular risk.</p>
<p><em><a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/sc-_0936/" rel="attachment wp-att-1136"><img class="alignleft size-thumbnail wp-image-1136" title="SC _0936" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/08/SC-_0936-150x150.jpg" alt="" width="150" height="150" /></a><strong>Phase 3:</strong></em> The sixth <strong><em>Kellogg’s Health of the Nation 50-hour Sports Challenge</em></strong>, in association with Sporting Chance, <strong>Virgin Active, Kia Charity and Care and Supersport Lets Play</strong>, kicks off in Cape Town in mid September before heading to Johannesburg to coincide with National Nutrition Week in October. Good Hope fm will be the radio partner in Cape Town with SAfm in Johannesburg.</p>
<p><strong><em>Phase 4:</em></strong> The long term goal of the project is to implement school intervention programmes focused on the importance of physical activity and to show government the value of physical education in the school curriculum.</p>
<p>The 2011 <em>Kellogg’s Health of the Nation 50-hour Sports Challenge</em> has the support of the provincial and municipal Departments of Health, Basic Education and Sport &amp; Recreation, in addition to celebrity health ambassadors, who will promote the project and further encourage healthy and<a href="http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nation-project-2011-revisits-research-testing/sc-_0683/" rel="attachment wp-att-1135"><img class="alignright size-thumbnail wp-image-1135" title="SC _0683" src="http://blog.sportingchance.co.za/wp-content/uploads/2011/08/SC-_0683-150x150.jpg" alt="" width="150" height="150" /></a> active lifestyles among South Africa’s youth.</p>
<p><strong>Kellogg’s Health of the Nation 50 hour sports challenge: </strong></p>
<p>Cape Town: Fri 14<sup>th</sup> to Sun 16<sup>th</sup> September 2011 – WPCC Sports Centre, Rondebosch</p>
<p>Johannesburg: October 2011</p>
<p>&nbsp;</p>
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		<title>Calypso Craze with Sporting Chance</title>
		<link>http://blog.sportingchance.co.za/index.php/calypso-craze-with-sporting-chance/</link>
		<comments>http://blog.sportingchance.co.za/index.php/calypso-craze-with-sporting-chance/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 06:27:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Calypso Cricket]]></category>
		<category><![CDATA[Beach Festival]]></category>
		<category><![CDATA[I&J]]></category>
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		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=729</guid>
		<description><![CDATA[More than 3000 children from disadvantaged communities will travel to the coast to take part in the 20th annual Sporting Chance Calypso Cricket Festival. Borne from a desire to introduce large numbers of kids to&#8230;]]></description>
			<content:encoded><![CDATA[<p>More than 3000 children from disadvantaged communities will travel to the coast to take part in the 20th annual Sporting Chance Calypso Cricket Festival. Borne from a desire to introduce large numbers of kids to cricket and bring the various communities and cultures of South Africa together, the festival runs every day from Monday 13 until Friday 17 December on the Muizenberg (home of Calypso), Strand and Kommetjie beaches.</p>
<p><span style="font-family: Times New Roman;"><img class="alignnone" title="Calypso" src="http://www.sportingchance.co.za/images/stories/Projects/Calypso/Calypso_Imagebanner1.jpg" alt="" width="685" height="109" /></span></p>
<p>The Sporting Chance Calypso Cricket Festival, in association with Virgin Active, I&amp;J and Supersport Let&#8221;s Play was started by Brad Bing of youth sports development agency Sporting Chance in 1990, and is an annual highlight for thousands of children who are bussed in from their communities to the beach to pit their cricketing skills against one another.</p>
<p>Aside from a trip to the beach for many children who would otherwise not have this kind of opportunity, the festival highlights Bing&#8221;s determination to encourage sport as a fixture in all children&#8221;s lives irrespective of race, gender or social class and to create an uplifting environment to bring various communities together.</p>
<p>Over the past 20 years the festival has also been recognised as a vehicle for identifying young sporting talent, for fostering a love of cricket and sport in general, and as an opportunity to provide a large number of children with a fun-filled holiday activity.</p>
<p><span style="font-family: Times New Roman;"><img class="alignnone" title="Calypso" src="http://www.sportingchance.co.za/images/stories/Projects/Calypso/Calypso_Imagebanner2.jpg" alt="" width="685" height="109" /></span></p>
<p>Thami Tsolekile, former Proteas wicketkeeper and current Lions&#8221; player was one of the first participants of the Calypso Cricket festival. Since then, the Calypso Cricket Festival has continued to identify natural talent and has facilitated the opportunity for 43 learners to go onto play provincial cricket at school level.</p>
<p>The Festival is a unique and fun adaptation of the conventional game. Employing most of the rules of cricket, Calypso Cricket is played on the beach with two teams of ten players each. This spirited game originated in the West Indies where it is played between different villages that gather in their hundreds for the event.</p>
<p>&#8220;Calypso Cricket is a unique approach to cricket coaching and one that has proven to be an exciting way of introducing young children, particularly from our emerging communities, to the game whilst providing them with a fun-filled holiday activity,&#8221; adds Bing. &#8220;It&#8221;s about hitting the ball hard &#8211; fielding in ankle-deep water and bowling with vigour &#8211; while dodging waves and making new friends in the process. &#8221;</p>
<p>Participation in the programme is from the age of eight to 15, offering learners the opportunity to engage in a healthy and fun-filled lifestyle throughout those critical, formative years. The communities and clubs are therefore an integral part of the programme.</p>
<p>According Kim Webster CSR Manager for Virgin Active, Getting kids engaged in sports is a key way to get them excited about being active. &#8220;They have fun while gaining access to great coaching skills, which develop them as cricketers and ultimately encourages them to develop active lifestyles,&#8221; says Webster.</p>
<p>&#8220;We are over the moon to be celebrating 20 years of Calypso Cricket,&#8221; says Bing. &#8220;Every year we introduce new children to the programme and their participation and excitement is gratifying as Calypso Cricket continues to be a highlight in their lives. &#8221;</p>
<p>Ron Fasol, CEO of I&amp;J, adds. &#8220;Calypso Cricket provides children with a healthy and positive alternative to a sedentary and disruptive lifestyle. I&amp;J is proud to be associated with the Calypso Cricket project that has a tremendous track record in assisting to improve the lives of thousands of South Africa&#8221;s children.</p>
<p>&#8220;The Calypso Cricket Festival is one of the many vehicles Sporting Chance employs throughout the year to give all children an equal opportunity to participate in team sports that teach essential skills that can be applied throughout their lives.</p>
<p>&#8220;Sport shows us the beauty of friendship, camaraderie and team spirit and it helps us to deal with the hardships of failure, frustration and disappointment and it is for these reasons that I&amp;J support this project,&#8221; concludes Fasol.</p>
<p><strong>The Calypso Cricket Festival takes place on the following dates :</strong></p>
<p><strong> * Monday 13 December: Main beach, Strand (children from Khayelitsha, Nomzano, Lwandle) </strong></p>
<p><strong>* Tuesday 14 December: Sunrise beach, Muizenberg (Langa, Elsies River) </strong></p>
<p><strong>* Wednesday 15 December: Sunrise beach, Muizenberg (Gugulethu, Mitchell&#8221;s Plain, Macassar) </strong></p>
<p><strong>* Thursday 16 December: Long beach, Kommetjie (Manenberg, Masiphumelele, Ocean View)</strong></p>
<p><strong> * Friday 17 December: Sunrise beach, Muizenberg (Nyanga and Kwezi)</strong></p>
<p>For more information on the matches contact Natalie Pollock on 021 683 7299 or http://www.sportingchance.co.za</p>
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		<title>Joburg gives our youth a Sporting Chance &#8211; Kellogg&#8217;s Health of the Nation</title>
		<link>http://blog.sportingchance.co.za/index.php/joburg-gives-our-youth-a-sporting-chance-kelloggs-health-of-the-nation/</link>
		<comments>http://blog.sportingchance.co.za/index.php/joburg-gives-our-youth-a-sporting-chance-kelloggs-health-of-the-nation/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 20:12:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health of the Nation]]></category>
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		<category><![CDATA[Education and Social Development and the Heart and Stroke Foundation of South Africa]]></category>
		<category><![CDATA[Gugulethu]]></category>
		<category><![CDATA[Kelloggs]]></category>
		<category><![CDATA[Kellogg’s® Health of the Nation 50-Hour Sports Challenge]]></category>
		<category><![CDATA[Khayelitsha]]></category>
		<category><![CDATA[Kia Charity and Care]]></category>
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		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=688</guid>
		<description><![CDATA[“Real transformation in South African sport will never take place whilst the three fundamental pillars to succeed are missing. Firstly there is a lack of adequate sporting facilities; secondly there is a lack of access to quality sporting equipment and finally there are not enough good and committed coaches.” So says Brad Bing of Sporting Chance, the youth sports development agency that co-ordinates the annual Kellogg’s® Health of the Nation 50-Hour Sports Challenge.

More than 3000 children from disadvantaged communities throughout Gauteng took part in the Challenge held at the Southern Suburbs Recreation Centre in Rosettenville from Friday 15 until Sunday 17 October. Participants ranging from 9 to 13 years of age, kept a ball in motion for an uninterrupted 50 hours to highlight the importance of physical activity in children’s lives.]]></description>
			<content:encoded><![CDATA[<p>[imageflow id="2"]</p>
<p>“Real transformation in South African sport will never take place whilst the three fundamental pillars to succeed are missing. Firstly there is a lack of adequate sporting facilities; secondly there is a lack of access to quality sporting equipment and finally there are not enough good and committed coaches.” So says Brad Bing of Sporting Chance, the youth sports development agency that co-ordinates the annual Kellogg’s® Health of the Nation 50-Hour Sports Challenge.</p>
<p>More than 3000 children from disadvantaged communities throughout Gauteng took part in the Challenge held at the Southern Suburbs Recreation Centre in Rosettenville from Friday 15 until Sunday 17 October. Participants ranging from 9 to 13 years of age, kept a ball in motion for an uninterrupted 50 hours to highlight the importance of physical activity in children’s lives.</p>
<p>The Kellogg’s® Health of the Nation 50-Hour Sports Challenge, in association with Sporting Chance, Virgin Active and Kia Charity and Care plus media partners SAfm and Let’s Play, is the largest sporting event of its kind in the country. Children partake in 15 different indoor and outdoor sporting disciplines over the course of the three days.</p>
<p>Bing, who is an avid campaigner for the return of organised physical activity to school curricula, says that the children are exposed to a wide variety of sports during  the Challenge including cricket, tennis, hockey (indoor and outdoor), rounders, table tennis, badminton, netball, basketball, soccer (indoor and outdoor), squash and touch rugby.</p>
<p>“For most of the participants it’s a first time experience, many have never seen or held a badminton or squash racquet before,” says Bing. “You’ve got to introduce as many kids as possible to as many different sporting codes as you can. The idea that kids play one sport limits opportunities for children who might not be good at football or cricket, but have talent to play tennis or badminton. The WP Badminton Association for instance, is in partnership with Sporting Chance and if they see a talented youngster they’ll help him or her to have more access to the sport down the line.”</p>
<p>According to Bing the Challenge was originally born as a direct response to the results of the Health of the Nation research findings1, which were released in 2008. The study to investigate the physical fitness levels and lifestyles of South African children revealed that schoolchildren, from all backgrounds across the country showed a tendency towards the onset of obesity, similar to that seen in developed countries more than a decade ago.  “It was obvious that South Africa faced a serious task in getting the nation to keep active and participate in physical activity to create a healthy lifestyle,” says Bing.</p>
<p>Two years later, increasing levels of child obesity and physical inactivity as a result of modern lifestyles are high on the global education agenda. Closer to home a study by the University of the Western Cape’s School of Public Health published in the media2 has revealed that of two schools monitored,  almost a quarter of the pupils were either overweight or obese. “What’s also worrying,” says Bing, “Is that the study also stated that at least 80% of the learners did not participate in any sport.”<br />
“Up to a certain age, all boys and girls should ideally be exposed to sport. Research has shown you develop your habits by the age of 12. If you’re not playing sport or leading an active and healthy lifestyle by then, the chances are that sport and being physically active will not feature in your adult lifestyle. The Health of the Nation research that we pioneered with Tim Noakes proved that.”</p>
<p>Bing says that over the past four years the Challenge has grown exponentially and is now a two-fold event. “In addition to teaching and showing learners how to be physically active on the field it’s also important to empower South African children to make healthy lifestyle choices off the field. In this light, in the two weeks leading up to the Challenge, Sporting Chance hosts pre-Challenge road shows in selected communities, The sessions address specific social concerns within communities including how to lead an active life; prevent obesity; principles of personal hygiene and nutritional guidance facilitated by Kellogg’s dietitians.”</p>
<p>Many accomplished sportsmen have benefited from the Sporting Chance coaching programmes and events. These include current England international cricketer, Craig Kieswetter, Lions captain, Thami Tsolekile, former rugby Springbok, Neil de Kock; as well as Beijing Olympians, Andrew Cronje and South African hockey captain, Austin Smith and Lloyd Norris Jones. However, creating international sporting stars is not Sporting Chance’s primary aim and all its projects include a life-skills education component, focusing on nutrition, personal goal setting and the importance of leading a healthy lifestyle, delivered to the learners in a fun and easy-to-understand manner.</p>
<p>“The prime objective of Sporting Chance is to make sport available to as many children as possible irrespective of race, gender or social class,” says Bing. “Team sports are a great way of teaching children essential skills that can be applied throughout their lives. Sport shows us the beauty of friendship, camaraderie and team spirit and it helps us to deal with the hardships of failure, frustration and disappointment.”</p>
<p>“Health of the Nation is a groundbreaking project that focuses on the importance of physical activity and the positive role it plays in a child’s life,” says Sarah Mansfield, corporate spokesperson for the Kellogg Company of South Africa.   Whether at a social or competitive level, it is fundamental in the development of their personality, co-ordination and social development. As a brand, Kellogg understands the importance of creating awareness and supports the work being done by Sporting Chance in encouraging self improvement.”</p>
<p>Kim Webster, CSR Manager for co-sponsor Virgin Active adds, “Virgin Active believes that life’s more fun when you move. And with partnerships like this one with Sporting Chance and our Club V product we can introduce children to movement at a young age and encourage them towards adopting active and healthy lifestyles when they grow older.”<br />
The Kellogg’s® Health of the Nation 50-Hour Sports Challenge is supported by the national Department of Health, the Department of Sport and Recreation, Education and Social Development and the Heart and Stroke Foundation of South Africa.</p>
<p>For more information on the Kellogg’s® Health of the Nation 50-hour Sports Challenge, contact Natalie at Sporting Chance on 021 683 7299 or log onto www.sportingchance.co.za</p>
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		<title>Healthy living road show gives youth a Sporting Chance</title>
		<link>http://blog.sportingchance.co.za/index.php/healthy-living-road-show-gives-youth-a-sporting-chance/</link>
		<comments>http://blog.sportingchance.co.za/index.php/healthy-living-road-show-gives-youth-a-sporting-chance/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 13:48:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Gugulethu]]></category>
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		<category><![CDATA[Kia Charity and Care]]></category>
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		<category><![CDATA[Sporting Chance]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=624</guid>
		<description><![CDATA[Rising levels of child obesity and physical inactivity as a result of modern lifestyles are currently high on the global education agenda. In a bid to tackle this situation a road show under the auspices of Sporting Chance, in association with Kellogg’s®, Virgin Active, Kia Charity and Care and the Western Cape Department of Health Promotions, will visit schools throughout the Western Cape from Monday 6 until Thursday 16 September.

According to Brad Bing of Sporting Chance, the youth sports development agency that conceived and co-ordinates the events, the aim of the road show is to highlight the importance of physical activity in children’s lives.  “Sporting Chance will also visit various communities throughout the Western Cape, including Gugulethu, Nyanga, Khayelitsha, Masiphumelele, Langa and Manenberg to address social concerns such as nutrition, how to lead an active life; prevent obesity and principles of personal hygiene,” says Bing.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header2.jpg" rel="fancybox-gallery"><img class="aligncenter size-full wp-image-626" style="border: 0pt none;" title="header" src="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header2.jpg" alt="" width="600" height="200" /></a></p>
<p><a href="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header2.jpg" rel="fancybox-gallery"></a>Rising levels of child obesity and physical inactivity as a result of modern lifestyles are currently high on the global education agenda. In a bid to tackle this situation a road show under the auspices of Sporting Chance, in association with Kellogg’s<sup>®</sup>, Virgin Active, Kia Charity and Care and the Western Cape Department of Health Promotions, will visit schools throughout the Western Cape from Monday 6 until Thursday 16 September.</p>
<p>According to Brad Bing of Sporting Chance, the youth sports development agency that conceived and co-ordinates the events, the aim of the road show is to highlight the importance of physical activity in children’s lives.  “Sporting Chance will also visit various communities throughout the Western Cape, including Gugulethu, Nyanga, Khayelitsha, Masiphumelele, Langa and Manenberg to address social concerns such as nutrition, how to lead an active life; prevent obesity and principles of personal hygiene,” says Bing.</p>
<p>The road shows will take place in the lead up to the fourth annual <em>Kellogg’s<sup>®</sup></em><sup> </sup><em>Health of the Nation 50-Hour Sports Challenge.</em> More than 6000 children between the ages of nine and thirteen will keep a ball in motion for an uninterrupted 50 hours, to reinforce the physical activity message. The Challenge kicks off in Cape Town on Friday 17 September before heading to Johannesburg to coincide with National Nutrition Week in October.</p>
<p>Bing says the Challenge was originally born as a direct response to the results of the Health of the Nation research findings<sup>1</sup>, which revealed that South African schoolchildren from all backgrounds across the country, showed a tendency towards the onset of obesity, similar to that seen in developed countries more than a decade ago.</p>
<p>“It was obvious that South Africa faced a serious task in getting the nation to keep active and participate in physical activity to assist in maintaining a healthy lifestyle,” says Bing.</p>
<p>Bing says that the Challenge has grown exponentially and is now a two-fold event with the road shows taking place prior to the Challenge.</p>
<p>Highlighting the importance of physical activity in children’s lives the fun-filled, activity based road shows take place outdoors (weather permitting) on school fields. Pupils are divided into groups and receive instruction on each specific health topic before applying the knowledge practically. Nutritional guidance is facilitated by <em>Kellogg</em> dietitians and thereafter they participate in a question and answer session.</p>
<p>“The prime objective of Sporting Chance is to make sport available to as many children as possible irrespective of race, gender or social class,” says Bing. “Team sports are a great way of teaching children essential skills that can be applied throughout their lives. Sport shows us the beauty of friendship, camaraderie and team spirit and it helps us to deal with the hardships of failure, frustration and disappointment.”</p>
<p>Many accomplished sportsmen have benefited from the Sporting Chance coaching programmes and events. These include<strong> </strong>Protea cricketers, Herschelle Gibbs and Jacques Kallis; current England international cricketer, Craig Kieswetter, Lions captain, Thami Tsolekile, former rugby Springbok, Neil de Kock; as well as Beijing Olympians, Andrew Cronje and South African hockey captain, Austin Smith and Lloyd Norris Jones. However, creating international sporting stars is not Sporting Chance’s primary aim and all its projects include a life-skills education component, focusing on nutrition, personal goal setting and the importance of leading a healthy lifestyle, delivered to the learners in a fun and easy-to-understand manner.</p>
<p>“Health of the Nation is a groundbreaking project that focuses on the importance of physical activity combined with empowering South African children to make healthy lifestyle choices, both on and off the sports field,” says Sarah Mansfield, corporate spokesperson for the Kellogg Company of South Africa.</p>
<p>“Physical activity and sport play a positive role in a child’s life. Whether at a social or competitive level, it is fundamental in the development of their personality, co-ordination and social development. As a brand, Kellogg<sup> </sup>understands the importance of creating awareness and supports the work being done by Sporting Chance in encouraging self improvement.”</p>
<p>The <em>Kellogg’s<sup>®</sup> Health of the Nation 50-Hour Sports Challenge</em> is supported by the national Department of Health, the Department of Sport and Recreation, Education and Social Development and the Heart and Stroke Foundation of South Africa.</p>
<p>Schools or individuals wishing to participate in the<em> Kellogg’s<sup>® </sup>Health of the Nation 50-hour Sports Challenge </em>can contact Natalie at Sporting Chance on 021 683 7299 or log onto <a href="http://www.sportingchance.co.za/">www.sportingchance.co.za</a></p>
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		<title>Health of the Nation scores with Kelloggs</title>
		<link>http://blog.sportingchance.co.za/index.php/health-of-the-nation-scores-with-kelloggs/</link>
		<comments>http://blog.sportingchance.co.za/index.php/health-of-the-nation-scores-with-kelloggs/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 13:21:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Health of the Nation]]></category>
		<category><![CDATA[Children of South Africa]]></category>
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		<guid isPermaLink="false">http://blog.sportingchance.co.za/?p=598</guid>
		<description><![CDATA[The Kellogg Company of South Africa has announced that it will continue its sponsorship of the annual Health of the Nation 50-Hour Sports Challenge for the (second) consecutive year. More than 6000 children will keep a ball in motion for 50 uninterrupted, hours to highlight the importance of physical activity in children’s lives.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header.jpg" rel="fancybox-gallery"></a><a href="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header.jpg" rel="fancybox-gallery"><img class="aligncenter size-full wp-image-620" style="border: 0pt none;" title="header" src="http://blog.sportingchance.co.za/wp-content/uploads/2010/09/header.jpg" alt="" width="500" height="200" /></a></p>
<p style="text-align: left;">The Kellogg Company of South Africa has announced that it will continue its sponsorship of the annual <em>Health of the Nation 50-Hour Sports Challenge</em> for the (second) consecutive year. More than 6000 children will keep a ball in motion for 50 uninterrupted, hours to highlight the importance of physical activity in children’s lives.</p>
<p>The <em>Kellogg’s</em><em><sup>®</sup></em><em> Health of the Nation 50-Hour Sports Challenge</em>, in association with Sporting Chance, Virgin Active and Kia Charity and Care, kicks off in Cape Town on Friday 17 September before heading to Johannesburg to coincide with National Nutrition Week during October</p>
<p>Brad Bing of Sporting Chance, the youth sports development agency that conceived and co-ordinates the event, says the Challenge was originally born as a direct response to the results of the Health of the Nation research findings<sup>1</sup>. According to Bing, the study to investigate the physical fitness levels and lifestyles of South African children revealed that schoolchildren, from all backgrounds across the country showed a tendency towards the onset of obesity, similar to that seen in developed countries more than a decade ago.  “It was obvious that South Africa faced a serious task in getting the nation to keep active and participate in physical activity to create a healthy lifestyle,” says Bing.</p>
<p>Bing says that the Challenge has grown exponentially and is now a two-fold event. A week prior to the Challenge, Sporting Chance hosts pre-Challenge road shows in selected communities. The sessions address specific social concerns within communities including how to lead an active life; prevent obesity; principles of personal hygiene and nutritional guidance, facilitated by <em>Kellogg</em> dietitians</p>
<p>“Health of the Nation is a groundbreaking project that focuses on the importance of physical activity combined with empowering South African children to make healthy lifestyle choices, both on and off the sports field,” says Sarah Mansfield, corporate spokesperson for the Kellogg Company of South Africa.</p>
<p>“Physical activity and sport play a positive role in a child’s life. Whether at a social or competitive level, it is fundamental in the development of their personality, co-ordination and social development. As a brand, Kellogg understands the importance of creating awareness, and supports the work being done by Sporting Chance in encouraging self improvement.”</p>
<p>The <em>Kellogg’s<sup>®</sup> Health of the Nation 50-Hour Sports Challenge</em> is supported by the national Department of Health, the Department of Sport and Recreation, Education and Social Development and the Heart and Stroke Foundation of South Africa.</p>
<p>Schools or individuals wishing to participate in the<em> </em><em>Kellogg’s<sup>®</sup> Health of the Nation 50-hour Sports Challenge </em>can contact Natalie at Sporting Chance on 021 683 7299 or log onto <a href="http://www.sportingchance.co.za/">www.sportingchance.co.za</a></p>
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		<title>KELLOGG&#8217;S HEALTH OF THE NATION:CAPE TOWN LEG OFF TO GREAT START</title>
		<link>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nationcape-town-leg-off-to-great-start/</link>
		<comments>http://blog.sportingchance.co.za/index.php/kelloggs-health-of-the-nationcape-town-leg-off-to-great-start/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 10:28:07 +0000</pubDate>
		<dc:creator>Rob Peters</dc:creator>
				<category><![CDATA[Home News]]></category>
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		<guid isPermaLink="false">http://www.sportingchance.co.za/blog/?p=245</guid>
		<description><![CDATA[The fourth annual Kellogg’s® Health of the Nation 50-hour sports challenge kicked  off on Friday the 18th September at the Western Province Cricket Club in Cape Town. The weekend’s event brought together a total of&#8230;]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;">The fourth annual <em>Kellogg’s</em><sup>®</sup><em> Health of the Nation 50-hour sports challenge </em>kicked  off on Friday the 18<sup>th</sup> September at the Western Province Cricket Club in Cape Town. The weekend’s event brought together a total of 3 000 school children to participate in a variety of sports for 50 hours non-stop, aiming to make things fun by “keeping the ball alive”. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;">The Kelloggs Health of the Nation initiative aims to educate children about the importance of keeping physically active, eating healthy, drinking clean water as well as the benefit of good personal hygiene practices.  At the event, children were also treated to a hilarious educative industrial theatre piece before healthy lunch. They were also given t-shirts &amp; drawstring-bags to commemorate their participation in this great event. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;">Promoting our key healthy living messages and delivering words of encouragement- sporting legend, Paul Adams as well as celebrity Good Hope FM DJ, Suga and MEC for Education, Western Cape were in attendance with Mr. Donald Grant, officially opening the challenge at 14h00 on Friday afternoon. Showing off their ball skills, Mr. Grant and Paul Adams rolled-up their sleeves and played interactive games with the participants too! </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%; text-align: justify;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;">All the sponsors, including Kellogg’s<sup>®</sup> and associate sponsors Virgin Active and the Kia Charity and Care program were all present to support the kids throughout the weekend, while media partners SuperSport Let’s Play &amp; Good Hope FM added to the buzzing atmosphere as  live broadcasts and interviews were transmitted. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; line-height: 150%;"><span style="font-family: &quot;Franklin Gothic Book&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;" lang="EN-ZA"><span style="font-size: small;">The event ended at 16h00 on Sunday 20<sup>th</sup> September, with the Sporting Chance team inspired and rearing to roll-out the Johannesburg leg of the campaign. The <strong>Johannesburg</strong> event takes place at the Southern Suburbs Sports Complex, Rosettenville from Friday 9 October to Sunday 11 October 2009. Members of the public are welcome to come along and support the children during the 50 hours. Contact Natalie at Sporting Chance on 021 683 7299/082 722 9653 or visit </span><a href="http://www.sportingchance.co.za/"><span style="font-size: small; color: #800080;">www.sportingchance.co.za</span></a><span style="font-size: small;"> for more information.</span></span></p>
<div class="mceTemp"><img class="size-medium wp-image-239 " src="http://www.sportingchance.co.za/blog/wp-content/uploads/2009/09/grant-1991-small-231x300.jpg" alt="Mec for Education Mr Donald Grant" width="161" height="227" />  <img class="size-medium wp-image-241 alignnone" src="http://www.sportingchance.co.za/blog/wp-content/uploads/2009/09/bonce-ball-_1956-small-225x300.jpg" alt="bonce-ball-_1956-small" width="176" height="224" /><img class="size-medium wp-image-240" src="http://www.sportingchance.co.za/blog/wp-content/uploads/2009/09/adams-teaching_1981-small-194x300.jpg" alt="Paul Adams coaching" width="146" height="223" /></div>
<div class="mceTemp"><img class="size-medium wp-image-243" src="http://www.sportingchance.co.za/blog/wp-content/uploads/2009/09/health-of-nation-_1830-medium-300x139.jpg" alt="Launch " width="300" height="139" /></div>
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		<title>Pick n Pay Calypso Beach Cricket Festival – 24 Nov to 12 Dec 2008</title>
		<link>http://blog.sportingchance.co.za/index.php/pick-n-pay-calypso-beach-cricket-festival-%e2%80%93-24-nov-to-12-dec-2008/</link>
		<comments>http://blog.sportingchance.co.za/index.php/pick-n-pay-calypso-beach-cricket-festival-%e2%80%93-24-nov-to-12-dec-2008/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 17:35:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Calypso Cricket]]></category>
		<category><![CDATA[beach cricket]]></category>
		<category><![CDATA[Cricket roadshow sport chance durban festival beach south africa]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Lets Play]]></category>
		<category><![CDATA[Virgin Active]]></category>

		<guid isPermaLink="false">http://www.sportingchance.co.za/blog/?p=76</guid>
		<description><![CDATA[The 2008 Pick n Pay Calypso Beach Cricket Festival, in association with Virgin Active, Let’s Play and Sporting Chance, has kicked off on Addington Beach, Durban and is now making its way down the coast,&#8230;]]></description>
			<content:encoded><![CDATA[<div><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA; mso-fareast-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">The 2008 <em>Pick n Pay Calypso Beach Cricket Festival</em>, in association with Virgin Active, Let’s Play and Sporting Chance, has kicked off on Addington Beach, Durban and is now making its way down the coast, before ending in Cape Town. </span></span></div>
<div></div>
<p><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA; mso-fareast-language: EN-GB; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-language: AR-SA;"></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">The Festival, started by Brad Bing of youth sports development agency Sporting Chance in 1990, is an annual highlight for thousands of children aged between nine and fifteen years who are bussed in from their communities to the beach to pit their cricketing skills against one another.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"><strong>The venues…. </strong></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Addington</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, Durban – 24 &amp; 25 November<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Nahoon</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, East London – 27 &amp; 28 November<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Kings</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, Port Elizabeth – 1 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Robberg</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, Plettenberg Bay – 2 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">San Parks Beach, Wilderness – 3 December\<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Santos</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, Mossel Bay – 4 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Grotto</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">, Hermanus – 5 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Main</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach, Strand – 8 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Long Beach</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">, Kommetjie – 9 December<br />
</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Sunrise</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;"> Beach</span><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">, Muizenberg – 10, 11 &amp; 12 December</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">This year the <strong>‘Find a Calypso Fast Bowler’ </strong>drive aims to uncover new bowling talent – a Makhaya Ntini or Dale Steyn &#8211; amongst the 8,000 participants. Over the years the festival has been recognised as a vehicle for identifying young sporting talent, for fostering a love of cricket and sport in general and as an opportunity to provide a large number of children with a fun filled holiday activity. </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Bing, who is passionate about the positive benefits that sport can bring to children’s lives, says the <em>Pick n Pay Calypso Beach Cricket Festival</em> was borne from a desire to introduce large numbers of kids to cricket and to bring the various communities and cultures of South Africa together. Traditionally played in the cricket-crazy West Indies, Calypso Cricket is a fun adaptation of the conventional game, where two teams of ten players engage in play on a sand pitch. </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Aside from a trip to the beach for many children who would otherwise not have this kind of opportunity, the Festival highlights Bing’s determination to encourage sport as a fixture in children’s lives. “All boys and girls should ideally be exposed to sport and a healthy lifestyle,” says Bing.  “Research has shown you develop your habits by the age of 12. If you’re not playing sport or leading an active and healthy lifestyle by then, the chances are that sport and physical activity will not feature in your adult lifestyle”. </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">As the Calypso Beach Cricket Festival has gained momentum over the years, it has received recognition from a significant number of corporate and sports stakeholders including Cricket South Africa, provincial cricket administration bodies and a number of cricket celebrities. Inherent to the success of this large scale sports outreach programme is the support of Pick n Pay, a company well known for its encouragement of community upliftment through positive and pro active measures.  Thanks to the generous sponsorship of the supermarket giant, thousands of children are given an opportunity to be just that – children, enjoying a carefree, fun-filled festival on the beach. </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; color: #000000; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-US;">“It is important to provide our country’s youth with opportunities that will expose them to life skills and the value of playing sport,” said Jonathan Ackerman of Pick n Pay.  “This will hopefully open up new possibilities and have a positive impact on the quality of their lives. We’ve supported Calypso cricket for many years and are committed to seeing it grow from strength to strength.” </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">Kim Webster CSR Manager for Virgin Active added: “We are excited about the opportunities that this festival provides for children.  They have fun, make friends and more importantly, gain access to great coaching skills to develop them as cricketers.  Virgin Active is proud to be associated with a development initiative which creates a sustainable impact on the lives of our nation’s children.”  </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">The <em>Pick n Pay Calypso Beach Cricket Festival’s</em> final match will be held on Friday 12 December at Sunrise Beach, Muizenberg &#8211; the site of the first ever Calypso Beach Cricket Festival 18 years ago. </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: 10pt; font-family: &quot;Century Gothic&quot;,&quot;sans-serif&quot;; mso-ansi-language: EN-ZA;">The public is encouraged to come and support the children.  For further details log onto <a title="http://www.sportingchance.co.za/" href="http://www.sportingchance.co.za/"><span style="color: #0000ff;">www.sportingchance.co.za</span></a> or call Natalie Le Brun at Sporting Chance on 021 683 7299</span></p>
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<a href='http://blog.sportingchance.co.za/index.php/pick-n-pay-calypso-beach-cricket-festival-%e2%80%93-24-nov-to-12-dec-2008/1_img_1906-3/' title='1_img_1906-3'><img width="150" height="150" src="http://blog.sportingchance.co.za/wp-content/uploads/2008/12/1_img_1906-3-150x150.jpg" class="attachment-thumbnail" alt="1_img_1906-3" title="1_img_1906-3" /></a>
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